Cyril.mp4

Renowned French Youtuber, Cyril MP4, with an already successful level of branding for YouTube, realizes concepts of funny videos revolving around travel and gaming. He has done this with amazing success! He has over 4 million followers on YouTube and uses his lifelong passion for the digital world to carve out a community that shares this love.

With an identity that is already very strong and well-established with his fans, Cyril MP4 has maintained nuanced storytelling for many years in the various elements of his decor. From his scribbling on the easter egg containing walls to the sheer happiness of those that spot them, he has a well-established following, many of whom have watched him grow up on the internet. He does maintain some secrets, as an enigma to his audience, such as the mystery around the engraved door. His community has long tried to discover what is hidden behind it without much success.

Cyril MP4 contacted us with a very precise idea of what he wanted to do in order to develop the visual identity of his Twitch channel. He wanted the input of branding experts that would help him do this while understanding and creating elements to set aside purely for his YouTube channel which would influence and define his YouTube branding. His strategy would involve taking back the erasures on his wall in order to maintain a loyal audience and to prove himself as purely unique. It is often a big challenge when the client already has a very established branding with a strongly attached community, but we were not perturbed.

His strategy would involve taking back the erasures on his wall in order to maintain a loyal audience and to prove himself as purely unique. It is often a big challenge when the client already has a very established branding with a strongly attached community, but we were not perturbed.

Inspired by his many years as a videographer, and by his love for writing, we proposed a new approach for his "doodle" art direction theme. It would be a mix of illustrations based on his adventurous background. We would also include his various video concepts with regards to his involvement in video games. This allows the creation of infinite entertainment branding assets that would adapt to each new idea that comes to him for the next few years and support his storytelling.